THINK TANK GALLERY & PRODUCTIONS INVITES YOU TO JOIN US IN PRESENTING
THE CHEESIEST TICKETED ATTRACTION IN LOS ANGELES, SUMMER 2019
The ticketed, pop-up, experiential environment is an international phenomenon that has no bigger audience worldwide than it does in Los Angeles. Before the tidal wave of food-themed selfie tours hit LA, Think Tank Gallery was producing immersive environments with artists from around the world, the biggest of which was Break Bread, a cake-themed experience that saw over 33,000 guests and sold out 96.5% of its tickets. Many sold out, experiential attractions shortly followed in local markets (the most notorious one using Think Tank talent), and a new and lucrative industry was born, largely originating in DTLA.
This Spring, join us in inviting the HYPE MACHINE AT Pizzaboyzzz as they present the hyphiest Pizza-Themed Instagram Palace in history.
PREVIEW ON 4/20.
GRAND OPENING JUNE 2019.
CLICK ON A SECTION BELOW AND GET CHEESY WITH US.
Previewed on 4/20 and running Summer 2019 with daily tickets available for all ages, weekly merch drops, and a variety of programming, Nothing Cheezy offers a self-aware, substantive departure from the food-themed pop up scene, some grimey talent, and delicious food.
Some will call it the Museum of Pizzaboyzzz, or The Pizzaboyzzz Experience, or any other reference to another food-themed pop-up that has already happened in LA – indeed, many of these pop-ups reached out to Pizzaboyzzz for consulting or utilized Think Tank talent – but one thing that’s unmistakable is that the streetwear brand and art collective at Pizzaboyzzz uniquely and cleverly walks the line between cheesy jokes and hugely hyped artists. Their numbers say it all (see below), and their long line of instantly sold out merch drops prove that their fan base is rabid. Combine that with Think Tank Gallery’s 2,000+ attendees at every opening night for the last half-decade and you’re sure to make a splash. What’s more, the impact will be solid; the Think Tank makes a point of producing real art instead of the at-times-kitschy set design that is ubiquitous with the pop-up industry. The Nothing Cheezy title and subsequent presentation is certainly a play on words that won’t be missed by your audience or ours.
With a goal of creating meaningful – not mindless – entertainment, creative producers Think Tank Gallery identify artists that create impressive and highly shareable work with important messaging embedded in every Instagrammable moment. Alongside our decade of experience producing largescale art installations into which audiences may immerse themselves, and hundreds of millions of social shares and media impressions to capture and spread them, the Think Tank proudly presents Pizzaboyzzz newest project and merch line, previewed specifically for the holiday season on 4/20 and running for 3-5 weeks in DTLA this Summer.
ThINK TANK’s tradition of sharply clever brand collaborations also continues with Nothing Cheezy, and the project invites NATIONAL COMPANIES, LOCAL event producers, and talent agencies to join in this exploration.
There are a variety of ways to be involved, from sponsoring one of 8-9 art installations by local street artists and designers with product integration, to co-producing one of the dozens of events, to hosting your own pizza party programming, or collaborating on a merch drop through Pizzaboyzzz’ blockbuster sales channels, we invite you to explore this deck and get a feel for the project.
Continue scrolling to see how WE’RE MAKING NOTHING CHEEZY THE CHEESIEST PARTY IN LA.
WE'VE DONE THIS BEFORE. SEE HOW.
In 2016, we produced a monthlong installation of this model with Cirque du Soleil, with staggering success.
Check out some of the numbers below, and press play to watch a recap of the month.
Think Tank Gallery, Pizzaboyzzz, and our production and curatorial team at Bloody Gums have worked with a variety of brands and been covered by a variety of media outlets. Over the years we’ve thrown hundreds of events, invited hundreds of thousands of guests, and seen hundreds of millions of hits online. Scroll down to see some examples, and keep scrolling to get an idea of our most up-to-date online and in-person reach and metrics.
SELECT BRAND ACTIVATION CONTENT
OUR MOST EXCITING COLLABORATION IS A LARGESCALE, IMMERSIVE
INSTALLATION BUILT BY YOUR BRAND AND OUR ARTISTS.
While the merchandise drops, rotating pizza art exhibits, nightly programming, and limited-time-only slices of pizza will be exciting and full of collaboration opportunities, the biggest draw of Nothing Cheezy is the walking tour of our sometimes satirical, sometimes street, food-themed environment. Unlike many other pop-ups, Nothing Cheezy features installations by artists with large followings in streetwear and street art scenes, and focuses heavily on those artists. In fact, many guests will come to this experience thinking of it as a fine art exhibit more than anything else, which is the rabbit-in-the-hat trick that has become Think Tank Gallery’s signature move for its hybrid art show/immersive theatre events of the last decade.
Take a tour with us by exploring the map below and viewing some of our artists’ preliminary sketches below.
Click here to ask us how to commission one of the Nothing Cheezy sculptures to make it your own, or if you’d like to see our projections.
“PIZZA PUTT” GOLF COURSE
OOFLANDIA PIZZA CIRCUS
CHEESY GIFT FROM THE GODS
MELTY CHEESE MONSTER
GODZILLA + LEANING TOWER OF PIZZA
ASK US HOW TO ADD YOUR COLLABORATION WITH THINK TANK & PIZZABOYZZZ TALENT
EXCLUSIVE PINS & TEES
Collaborations with a variety of local and international artists, including @araxcho, @butchovision, @anta52, @xtofux, @deladeso, @bloodygums and many more will produce exclusive pins to drop at the opening of the show. The total combined following of these artists amounts to over 500,000, with a reach numbering in the millions.
Pizzaboyzzz merch drops sell out often. Preview some of our planned drops below and ask us about how to sponsor the next one.
FUCK YO SLICE
Pizza Dat Ass
Water Resistant Backpack
PIZZA DAT ASS
SELECT PIZZABOYZZZ PIN AND PRINT DROP PREVIEWS
The thing that sets Think Tank Gallery & Showroom apart from commercial gallery spaces more than any other is its integration of dance parties, supper clubs, comedy shows and more into the artistic expression of its exhibits. Refusing to host a large opening party and then let gallery hours sit empty for a couple weeks until it’s closing, the Think Tank taps local and international event producers during the planning stages of a show to pack the house – or present intimate, VIP experiences – on a nightly basis. Nothing Cheezy will be no different. In addition to the daily ticketed experience and rotating artwork, Pizzaboyzz and crew will collaborate with various brands to bring cooking classes, cannabis tastings, beat producer competitions and more to the show, even collaborating with neighboring venues for larger crowds.
Scroll down to see examples from prior shows, and ask us how to include your own special ingredients into the Nothing Cheezy recipe of events.
WEEKLY ART SHOW AND MERCHANDISE DROP
In the tradition of Bloody Gums’ hit and run style, Nothing Cheezy will also feature a rotating gallery of pizza art and custom clothing in the front showroom, a mock pizza shop with tiled, framed artworks on the wall. To coincide with a merch drop every weekend, dozens of art pieces will be swapped out, adding huge fan bases from dozens of artists who ride with Think Tank and Pizzaboyzz.
For the first time ever, Think Tank Gallery & Showroom is presenting a weeks-long ticketed attraction, instead of a free art experience with ticketed event add-ons. There will be free and “pay what you can” days for our younger, artist family, but we’re also ensuring that the ticket options come loaded with way more value than their dollar amounts. Pizzaboyzzz and Bloody Gums are throwing in a ton of merchandise to bulk up these packages, and we’re seeking bigtime brand sponsorships to fill our daily gift bags, single day ticket exclusives, and pizza + beer + cannabis offerings. Additionally, we’re branding these things out like a classic combo pack from your favorite pizza joint. Pizza coupon packs are probably the favorite spam mail memories in the history of the universe, and we’re modeling our ticket packs after that nostalgia.
THINK TANK GALLERY & SHOWROOM
Think Tank Gallery is a transient art collective, creative solutions, and production company established in Downtown LA in 2010. Think Tank’s tradition of sharply clever brand collaborations continues with Nothing Cheezy, part of a long line of sponsored collaborations between major brands and cutting talent.
We build Molotov cocktail vending machines available to tourists on Melrose Ave, skate parks in galleries, houses made exclusively out of coffee byproducts, and many other site-specific environments. Our goal is for audiences to stumble upon meaningful — not mindless — entertainment, and we have been named by Vice Magazine as one of the country’s “Top 25 Most Instagrammable Arts Spaces.”
GET PIZZA OR DIE TRYING! Starting with a squad of friends, artists, and creatives who have been doing this togetehr for years, Pizzaboyzzz was created with a simple concept in mind – limited edition drops with pizza themed art. Running in Los Angeles and spreading worldwide, they create custom pieces, collectibles, and artist collaborations of all kinds. Most of all, these guys build hype.
Everything they create is of limited issue.
BLOODY GUMS COLLECTIVE
Bloody Gums Collective has thrown some bangers with a variety of arts organizations in Los Angeles, including Think Tank Productions, Beat Cinema, Superchief Gallery, Delicious Vinyl, DesignerCon, and PBR Art. Their ongoing collaboration with Pizzaboyzz one of LA’s most prolific and genuine collaborations around. Think Tank’s favorite crew in Los Angeles who work incessantly to construct our talent’s wildest ideas, they cover everything from printing to permitting to sculptural fabrication. When it comes to widely varied types and scales of performance or installation being combined in novel ways, these guys get it done.
Bloody Gums Collective is partially headed up by Andrew Barsoum who has spent a decade in art installation when not working on his own exhibits. His last show LA Is Trying to Kill Me saw massive crowds and a gallery packed with work, and he leads the team for install of most Think Tank Gallery shows, while helping with materials and art contribution.
We are currently seeking clever partners who can make light-hearted but high quality artworks, collaborations, and products with us for the thousands of guests who will come to Nothing Cheezy. To join us please contact us with an idea or to see our menu of available sponsorships.
PLEASE CONTACT JACOB PATTERSON
THINKTANKGALLERY@GMAIL.COM – 916.670.3801