THINK TANK GALLERY & PRODUCTIONS INVITES YOU TO JOIN US IN PRESENTING
THE CHEESIEST TICKETED ATTRACTION IN LOS ANGELES, SUMMER 2019
Whatever way you slice it, the ticketed, pop-up, experiential environment is an international phenomenon and a mouthful of industry buzzwords that has no bigger audience worldwide than it does in Los Angeles. Before the tidal wave of food-themed selfie tours hit LA, Think Tank Gallery was producing such immersive attractions with artists from around the world, including the breakout Break Bread, a cake-themed experience that saw over 33,000 guests and sold out 96.5% of its tickets. Many sold out, ticketed pop-ups shortly followed in local markets (the most notorious using Think Tank talent), and a new and lucrative industry was born, largely originating in DTLA.
This SUMMER, join us in inviting the HYPE MACHINE AT Pizzaboyzzz as they present the HYPHIEST Pizza-Themed Instagram Palace in history.
THE SELF-AWARE SELFIE TOUR IS OPENING TO THE PUBLIC
JULY 20 and RUNNING THROUGHOUT AUGUST 2019.
CLICK ON A SECTION BELOW AND GET CHEESY WITH US.
Running 3-5 weeks in July 2019 with daily tickets available for all ages, weekly merch drops and pizza slice specials, and a variety of programming, Nothing Cheezy is a self-aware, substantive departure from the food-themed pop-up scene, featuring grimey art installations, rotating nostalgic art exhibits, a 90s pizza shop featuring Pizzaboyzzz merchandise, and delicious food.
Presented in the context of an art show with 1.) a self-guided selfie tour, 2.) limited edition merch shop, and 3.) weekly spotlight on LA’s best pizza shops – all featuring some world-renown talent – Nothing Cheezy gives LA some lighthearted introspection in a sphere of saturation, and saturated fats. And the whole thing feels like you ripped it out of a 1995 pizza commercial.
INSPIRATION FOR NOTHING CHEEZY VIDEO CAMPAIGN
Pizza and nostalgia is always a good combination. Some will call it the Museum of Pizzaboyzzz, or The Pizzaboyzzz Experience, or any other reference to another food-themed pop-up that has already happened in LA – indeed, many of these pop-ups reached out to Pizzaboyzzz for consulting or utilized Think Tank talent – but one thing that’s unmistakable is that the streetwear brand and art collective at Pizzaboyzzz uniquely and cleverly walks the line between cheesy jokes and hugely hyped artists. Their numbers say it all (see below), and their long line of instantly sold out merch drops prove that their fan base is rabid. Combine that with Think Tank Gallery’s 2,000+ attendees at every opening night for the last half-decade and you’re sure to make a splash.
The Nothing Cheezy title and presentation is a tongue-in-cheek play on words that won’t be missed by your audience or ours.
ThINK TANK’s tradition of sharply clever brand collaborations also continues with Nothing Cheezy, INVITING NATIONAL COMPANIES, LOCAL event producers, and talent agencies to GET CHEESY WITH US.
There are a variety of ways to be involved, from sponsoring one of the 8-9 art installations by local street artists and designers with product integration, to co-producing one of the dozens of events, to hosting your own pizza party programming, or collaborating on a merch drop through Pizzaboyzzz’ blockbuster sales channels; we invite you to explore this deck and get a feel for the project.
WE'VE DONE THIS BEFORE. SEE HOW.
In 2016, we produced a monthlong installation of this model with Cirque du Soleil, with staggering success.
Check out some of the numbers below, and press play to watch a recap of the month.
Think Tank Gallery, Pizzaboyzzz, and our production and curatorial team at Bloody Gums have worked with a variety of brands and been covered by a variety of media outlets. Over the years we’ve thrown hundreds of events, invited hundreds of thousands of guests, and seen hundreds of millions of hits online. Scroll down to see some examples, and keep scrolling to get an idea of our most up-to-date online and in-person reach and metrics.
90s style video campaigns
An important part of the Nothing Cheezy experience is the 1990s style of the online content, tickets, and installations. We think of our promo content the same way as the art pieces we put on the walls, and this show will be no different. Our video and editing team shoot all of our content on a turn of the century VX2000 camcorder which we mount to a Ronin rig. The VX2000 is a Mini DV camera that brings every skater back to a memory that’s tinted green with envy, but putting it on the most cutting-edge stabilizing technology creates a look that few have ever seen before.
For an example of the retro-contemporary feel of the videos you can expect for Nothing Cheezy,
take a look at the b-roll footage in our last campaign for Mezcal El Silencio:
SELECT BRAND ACTIVATION CONTENT
PUBLICIST & PR STRATEGIST
Heidi Johnson of Hijinx PR has created some monstrous PR campaigns in Los Angeles. Blowing up the LA Art Show’s press hits to massive numbers, successfully bringing DesignerCon to the historic Anaheim Convention Center with the boost in views required to pull that off, and creating some insanely viral campaigns for Think Tank’s prior shows (including the hundreds of millions of views that made our cake-themed show a breakout hit), Hijinx knows how to find what’s compelling about a show. Heidi’s ability to spin gold on particular PR targets also makes her the ideal strategist for such a unique project as Nothing Cheezy. See her website for more.
Most recently Heidi has worked as the publicist for the LA Art Show, DesignerCon, and Corey Helford Gallery while additionally helping to coordinate and promote exhibitions with Night Gallery, Gregorio Escalante Gallery, the Lancaster MOAH, Paul Kopeikin Gallery, and many more. She has worked with artists and gallerists that include Scott Hove, Dosshaus, RISK, Robbie Conal, Hueman, Blake Little, Jim Mahfood, and Harmonia Rosales. Hijinx continues to work with brands such as Nike, Converse, American Express, and NYX Cosmetics while maintaining relationships with LA Magazine, LA Weekly, Juxtapoz, Hi Fructose, KCRW, CNN, KCET, The LA Times, the Huffington Post, and more.
The world has never been the same since it met the multimillion dollar company and eclectic art collective that is Meow Wolf.
Don’t just listen to us, let the New York Times or countless other media outlets attempt to describe the magic that is this industry-shifting titan. Or look at the millions of dollars they’ve raised in Santa Fe with Game of Thrones creator George R.R. Martin, which is leading to their upcoming hotel and massive facilities on the Vegas strip, in Denver, and D.C. This company has permanently changed the world, inarguably so, and we’re thrilled to have their support for this experience.
Meow Wolf will be curating and co-producing three installations and exclusive merch with three of their favorite, cheesiest artists for Nothing Cheezy.
Click on the links below for previews of their work.
OUR MOST EXCITING COLLABORATION IS A LARGESCALE, IMMERSIVE
INSTALLATION BUILT BY YOUR BRAND AND OUR ARTISTS.
While the merchandise drops, rotating pizza art exhibits, nightly programming, and limited-time-only slices of pizza will be exciting and full of collaboration opportunities, the biggest draw of Nothing Cheezy is the walking tour of our sometimes satirical, sometimes street, food-themed environment. Unlike many other pop-ups, Nothing Cheezy features installations by artists with large followings in streetwear and street art scenes, and focuses heavily on those artists. In fact, many guests will come to this experience thinking of it as a fine art exhibit more than anything else, which is the rabbit-in-the-hat trick that has become Think Tank Gallery’s signature move for its hybrid art shows and immersive theatre events of the last decade.
These 11 total environmental design pieces will be created by and split evenly between Meow Wolf, Think Tank, and Bloody Gums artists. They include Godzilla-scale pizza cities, evil pepperoni monsters, anime-obsessed and interactive 90s teenage boys rooms, and many other features that were the cheesiest things we could conjure.
Upon purchasing a slice of pizza or two, guests will go through the kitchen doors to the back of house, and see how the sausage, pepperoni and mushroom gets made.
See who’s making it with us below.
EXCLUSIVE PINS, TEES & MORE
Collaborations with a variety of local and international artists, including @_sheryo, @_theyok, @jimbophillips, @araxcho, @butchovision, @anta52, @xtofux, @deladeso, @bloodygums and many more, will make for a huge selection of exclusive pins and other merch to drop at the opening of the show.
The total combined following of Nothing Cheezy contributors is over 500,000, with a reach numbering in the millions.
Pizzaboyzzz merch drops sell out, immediately and often.
Preview some of our planned drops and highly demanded re-releases below and ask us about how to sponsor the next one.
The thing that sets Think Tank Gallery & Showroom apart from commercial gallery spaces more than any other is its integration of dance parties, supper clubs, comedy shows and more into the artistic expression of its exhibits. Refusing to host a large opening party and then let gallery hours sit empty for a couple weeks until its closing, the Think Tank taps local and international event producers during the planning stages of a show to pack the house – or present intimate, VIP experiences – on a nightly basis.
Nothing Cheezy will be no different. In addition to the daily ticketed experience and rotating artwork and pizza specials, Pizzaboyzz and crew will collaborate with various brands to bring cooking classes, cannabis samplings, beat producer competitions and more to the show, even collaborating with neighboring venues for larger crowds.
Scroll down to see examples from prior shows, and ask us how to include your own special ingredients into the Nothing Cheezy recipe of events.
WEEKLY ART SHOW AND MERCHANDISE DROP
In the tradition of Bloody Gums’ hit and run style, Nothing Cheezy will also feature a rotating gallery of pizza art and custom clothing in the front showroom, a mock pizza shop with tiled, framed artworks on the wall. To coincide with a merch drop every weekend, dozens of art pieces will be swapped out, adding huge fan bases from dozens of artists who ride with Think Tank and Pizzaboyzz.
For the first time ever, Think Tank Gallery & Showroom is presenting a weeks-long ticketed attraction, instead of a free art experience with ticketed event add-ons. There will be free and “pay what you can” days for our younger, artist family, but we’re also ensuring that the ticket options come loaded with way more value than their dollar amounts. Pizzaboyzzz and Bloody Gums are throwing in a ton of merchandise to bulk up these packages, and we’re seeking bigtime brand sponsorships to fill our daily gift bags, single day ticket exclusives, and pizza + beer or cannabis offerings. And of course we’re decking these things out like a classic combo pack from your favorite pizza joint.
Pizza coupon packs are probably the favorite spam mail memories in the history of the universe, and we’re modeling our ticket packs after that nostalgia.
Ask us how to join our Supreme Combo or Family Pack Combo packages, or make your own pizza ticket combo pack.
THINK TANK GALLERY & SHOWROOM
Think Tank Gallery is a transient art collective, creative solutions, and production company established in Downtown LA in 2010. Think Tank’s tradition of sharply clever brand collaborations continues with Nothing Cheezy, part of a long line of sponsored collaborations between major brands and cutting talent. The creative producers at Think Tank Gallery & Productions identify artists that create impressive and highly shareable work with important messaging embedded in every Instagrammable moment, and have a decade of experience producing largescale art installations into which audiences may immerse themselves, and hundreds of millions of social shares and media impressions to capture and spread them.
Think Tank builds Molotov cocktail vending machines available to tourists on Melrose Ave, skate parks in galleries, houses made exclusively out of coffee byproducts, and many other site-specific environments. Think Tank’s goal is for audiences to stumble upon meaningful — not mindless — entertainment, and they’ve been named by Vice Magazine as one of the country’s “Top 25 Most Instagrammable Arts Spaces.”
GET PIZZA OR DIE TRYING! Starting with a squad of friends, artists, and creatives who have been doing this together for years, Pizzaboyzzz was created with a simple concept in mind – limited edition drops with pizza-themed art. The founder of the collective grew up working in his family’s pizza shop, and is taking that background worldwide. Running in Los Angeles and spreading internationally, they create custom pieces, collectibles, and artist collaborations of all kinds. Most of all, these guys build hype.
Everything they create is of limited issue.
BLOODY GUMS COLLECTIVE
Bloody Gums Collective has thrown some bangers with a variety of arts organizations in Los Angeles, including Think Tank Productions, Beat Cinema, Superchief Gallery, Delicious Vinyl, DesignerCon, and PBR Art. Their ongoing collaboration with Pizzaboyzz one of LA’s most prolific and genuine collaborations around. Think Tank’s favorite crew in Los Angeles who work incessantly to construct our talent’s wildest ideas, they cover everything from printing to permitting to sculptural fabrication. When it comes to widely varied types and scales of performance or installation being combined in novel ways, these guys get it done.
Bloody Gums Collective is partially headed up by Andrew Barsoum who has spent a decade in art installation when not working on his own exhibits. His last show LA Is Trying to Kill Me saw massive crowds and a gallery packed with work, and he leads the team for install of most Think Tank Gallery shows, while helping with materials and art contribution.
We are currently seeking clever partners who can make light-hearted but high quality artworks, collaborations, and products with us for the thousands of guests who will come to Nothing Cheezy. To join us please contact us with an idea or to see our menu of available sponsorships.